Social Media Marketing
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
— Steve Jobs
CONNECTING WITH YOUR CUSTOMERS
Social Media, when done well, is an amazing way for brands to connect with people in a way that really speaks to them. This goes far deeper than just posting pretty pictures (although that doesn’t hurt!).
The first step is understanding your target customer and creating typical profiles for your different customer types. Red Marketing will help you do this and subsequently create a content plan which engages each customer profile in a way that matters to them.
It is important to acknowledge here that good Social Media management is two way – listening as well as putting out content. Your customers will usually tell you what they love, and don’t love, about your brand. This allows you to adapt accordingly and tailor offers, promotions and product launches that fit well with your market.
Once we have agreed a content plan with you, RED Marketing will produce and post relevant content, engage with customer comments and relevant figures in your industry, provide insights and analyse what is working and what isn’t. We make sure that you have a consistent presence so that you stay relevant and top of mind without being spammy.
We can also run advertisement campaigns on social media, making sure to adjust in real time based on what is working best. By doing this, we are able to increase your Return on Investment and generate valid leads for your business.
We are also experienced in dealing with specialist platforms for the Hospitality industry, such as Zomato and TripAdvisor and we have a wealth of experience here as well as across other prominent segments such as Beauty and Consumer Products.
For a free initial consultation, call us on 800 032 0130 or leave us a message on the right. We look forward to seeing how we can increase your social reach and help generate awareness and leads for your brand!