“You can never cross the ocean until you have the courage to lose sight of the shore.”
— Christopher Columbus
A brand is not a logo, a website or business cards. It’s an identity and your promise to the world. With our extensive marketing experience, professional branding consultants, and an artistic marketing team, RED Marketing helps you create a brand that tells a believable and compelling story, inspiring trust and loyalty in your customers.
THE RED EXPERIENCE.
We start with an initial interview in order to understand how you view your brand and what it means to the people that interact with it. In particular, we are looking to define your brand’s personality and the emotional response that you want to evoke in customers and prospects. This is usually strongly influenced by your target market, key demographics and what sets you apart from the competition, which is why an interview and questionnaire is so important.
The key branding services that we offer are:
- Brand Development
- Branding Guidelines
We also offer a variety of other services such as Social Media Marketing; SEM (SEO, PPC Management); Software & Website Development and more.
ROI AND COMMERCIAL RELEVANCE
Brand equity isn’t just a buzzword. A brand with a clear meaning is far easier for customers to remember and build a connection with. That means loyalty, which translates to a higher CLV (Customer Lifetime Value) and often allows you to command premium pricing.
There are many obvious examples of how this has played out. Think designer clothes, high-end furniture, sports cars and more. However, it is not just the luxury segment that benefits from building brand equity.
55% of visitors spend less than 15 seconds on a website. That’s not a long time to explain who you are, what you do and why they should engage with you.
If your branding is not on point, then you’ll miss out on dazzling potential leads with your product or service.
Want to see more? Check out our branding portfolio here or contact us to find out how we can help you with your brand!